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A RESEARCH ON SOLID AND LIQUID CONSUMPTION

Year 2024, Volume: 17 Issue: 1, 77 - 110, 31.01.2024

Fatma İşler Hülya Bakırtaş

Abstract

In this study, the recent changes in consumption are examined in the context of the sharing economy and how the related concepts are handled in the literature. Solid consumption, which reflects a long-term and property-based consumption style, is handled in the materialist consumption logic, while liquid consumption, which reflects a more temporary and access-based consumption style, is characterized by concepts such as flexibility and adaptability. In this direction, descriptive research was carried out, and 11 academic publications with “solid consumption” and “liquid consumption” in their titles or keywords formed the basis of the study. As a result of the study, it was seen that most of the published studies on solid and liquid consumption were designed as a literature review, and the focus of the studies was the dimensions of solid and liquid consumption in the digitalized world, liquid modernity in the context of sharing economy, and understandings of related concepts in different sectors. There are limited studies on the subject. This situation increases the need for conceptual and empirical studies.

Keywords

Liquid Consumption Solid Consumption Sharing Economy

References

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Katı Ve Akışkan Tüketim Üzerine Bir Araştırma

Year 2024, Volume: 17 Issue: 1, 77 - 110, 31.01.2024

Fatma İşler Hülya Bakırtaş

Abstract

Bu çalışmada, son zamanlarda tüketimde meydana gelen değişimler, paylaşım ekonomisi bağlamında irdelenerek, ilgili kavramların literatürde nasıl ele alındığı incelenmektedir. Uzun süreli ve mülkiyete dayalı bir tüketim şeklini yansıtan katı tüketim, materyalist tüketim mantığında ele alınırken, daha geçici ve erişime dayalı bir tüketim şeklini yansıtan akışkan tüketim ise, esneklik ve uyumluluk gibi kavramlarla karakterize edilmektedir. Bu doğrultuda betimsel bir araştırma gerçekleştirilmiş, başlığında veya anahtar kelimelerinde “katı tüketim” ve “akışkan tüketim” geçen 11 akademik çalışma, araştırmanın temelini oluşturmuştur. Yapılan çalışma sonucunda, katı ve akışkan tüketime ilişkin yayınlanmış çalışmaların çoğunun literatür incelemesi şeklinde tasarlandığı, odaklandığı konuların ise dijitalleşen dünyada katı ve akışkan tüketime ilişkin boyutlar, paylaşım ekonomisi bağlamında akışkan modernite, farklı sektörlerde ilgili kavramlara ilişkin anlayışlar şeklinde olduğu görülmüştür. Konuya ilişkin sınırlı çalışma vardır. Bu durum, kavramsal ve ampirik çalışmalara olan ihtiyacı arttırmaktadır.

Keywords

Akışkan Tüketim Katı Tüketim Paylaşım Ekonomisi Liquid Consumption Solid Consumption Sharing Economy

References

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  • Akdağ, U. Ö. A., & İş, Ö. Ü. E. Öğretmenlerin sosyal medya kullanım deneyimlerinin incelenmesi. Akademik Sosyal Araştırmalar Dergisi, 11(143), 209-219.
  • Algesheimer, R.A., Dholakia, U.M. ve Herrmann, A. (2005). The social influence of brand community: Evidence from European car clubs. Journal of Marketing, 69(3), 19-34.
  • Allayarova, N., Kadirov, D., Krisjanous, J., & Johnstone, M. L. (2023). Liquid consumption and Islam: The Continual Drift Adjustment (CDA) framework. Journal of Islamic Marketing, https://doi.org/10.1108/JIMA-05-2022-0138.
  • Alonso-Almeida, M., Perramon, J. ve Bagur-Femenias, L. (2020). Shedding light on sharing economy and new materialist consumption: An empirical approach. Journal of Retailing and Consumer Services, 52(3), 1-9.
  • Apte, U. M. ve Davis, M. M. (2019). Sharing economy services: Business model generation. California Management Review, 61(2), 104-131.
  • Arnould, E. J. ve Thompson, C. J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of Consumer Research, 31(4), 868-882.
  • Aspara, J. ve Wittkowski, K. (2019). Sharing-dominant logic? Quantifying the association between consumer intelligence and choice of social access modes. Journal of Consumer Research, 46(2), 201-222.
  • Atanasova, A., Eckhardt, G. M., & Husemann, K. C. (2023). Liquid consumer security. Journal of Consumer Research, https://doi.org/10.1093/jcr/ucad047.
  • Bardhi, F. ve Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research, 39(4), 881-898.
  • Bardhi, F. ve Eckhardt, G. M. (2017). Liquid consumption. Journal of Consumer Research, 44(3), 582-597.
  • Bauman, Z. (2000). Liquid Modernity, Cambridge, UK: Polity Press.
  • Bauman, Z. (2016). Liquid modernity revisited. In Die Zwischengesellschaft (pp. 11-22). Nomos Verlagsgesellschaft mbH & Co. KG.
  • Belk, R. (2007). Why not share rather than own?. The Annals of the American Academy of Political and Social Science, 611(1), 126-140.
  • Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595-1600.
  • Beretta, E., Miniero, G. ve Ricotta, F. (2021). Consumers’ journey between liquid and solid consumption. Sustainability, 13(24), 2-20.
  • Berry, L. ve Maricle, K. E. (1973). Consumption without ownership: Marketing opportunity for today and tomorrow. MSU Business Topics, 21(1), 33-41.
  • Binkley, S. (2008), Liquid consumption – Anti-consumerism and the fetishezed de-fetishization of commodities, Sam Binkley, Jo Littler içinde, Cultural Studies and Anti-Consumerism (81-105) London: Routledge.
  • Böckmann, M., (2013), The shared economy: It is time to start caring about sharing; value creating factors in the shared economy. (Yayınlanmamış Doktora Tezi), University of Twente, Faculty of Management and Governance, Holland.
  • Catulli, M., Lindley, J. K., Reed, N. B., Green, A., Hyseni, H. ve Kiri, S. (2013). What is mine is not yours: Further insight on what access-based consumption says about consumers. In Consumer Culture Theory. Emerald Group Publishing Limited.
  • Chasin, F., von Hoffen, M., Hoffmeister, B. ve Becker, J. (2018). Reasons for failures of sharing economy businesses. MIS Quarterly Executive, 17(3), 185-199.
  • Choi, Y. (2020). Sharing economy for sustainable commerce. International Journal of E-Business Research (IJEBR), 16(3), 60-73.
  • Cohen, M. ve Sundararajan, A. (2015). Self-regulation and innovation in the peer-to-peer sharing economy. U. Chi. L. Rev. Dialogue, 82(2), 116-133.
  • Edbring, E. G., Lehner, M. ve Mont, O. (2016). Exploring consumer attitudes to alternative models of consumption: Motivations and barriers. Journal of Cleaner Production, 123(4), 5-15.
  • Erdoğan, İ. (2012). Eğitimde değişim yönetimi. Ankara: Pegem Akademi.
  • Fournier, S. ve Lee, L. (2009). Getting brand communities right. Harvard Business Review, 87(4), 105-111.
  • Ger, G. ve Belk, R. W. (1996). I'd like to buy the world a coke: Consumptionscapes of the less affluent world. Journal of Consumer Policy, 19(3), 271-304.
  • Gül, İ., Dinçer, M. ve Çetin, G. (2018). Paylaşım ekonomisi ve turizme etkileri üzerine bir değerlendirme. Güncel Turizm Araştırmaları Dergisi, 2(1), 7-16.
  • Gleim, M. ve Lawson, S. J. (2014). Spanning the gap: An examination of the factors leading to the green gap. Journal of Consumer Marketing, 20(5), 503-514.
  • Harmankaya, M. Ö. (2022). Uluslararası öğrenciler için akademik türkçe sosyal bilimler kitabının okunabilirliği. Bayterek Uluslararası Akademik Araştırmalar Dergisi, 5(2), 250-264.
  • Hartmann, P. ve Apaolaza-Ibáñez, V. (2012). Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern. Journal of Business Research, 65(9), 1254-1263.
  • Hatipler, M. ve Köksalan N. (2021). Dijital dünyada yeni nesil ekonomik bir model: Paylaşım ekonomisini anlamak. El Ruha 8. Uluslararası Sosyal Bilimler Konferansı’nda sunulan bildiri, Erişim adresi: https://www.academia.edu/45164376/Dijital_Dünyada_Yeni_Nesil_Ekonomik_Bir_Model_Paylaşım_Ekonomisini_Anlamak_A_New_Generatıon_Economıc_Model_In_Dıgıtal_World_Understandıng_The_Sharıng_Economy_
  • Heinrichs, H. (2013). Sharing economy: A potential new pathway to sustainability. GAIA-Ecological Perspectives for Science and Society, 22(4), 228-231.
  • Hokkinen, M. (2023) From loss to involuntary liquidity: Refugees’ relationships to possessions, Consumption Markets & Culture, doi: 10.1080/10253866.2023.2224734.
  • Isen, A. M. ve Means, B. (1983). The influence of positive affect on decision-making strategy. Social Cognition, 2(1), 1-14.
  • Kalaycı Oflaz, N. (2019). Paylaşım ekonomisi ve Türkiye üzerine bir değerlendirme. International Social Sciences Studies Journal. 5(32). 1692-1705.
  • Kervenoael, R. D., Bajde, D. ve Schwob, A. (2018). Liquid retail: Cultural perspectives on marketplace transformation. Consumption Markets & Culture, 21(5), 417-422.
  • Kırcova, İ., Pınarbaşı, F. ve Köse, Ş. G. (2019, Mayıs). Liquid consumption on social media: A research on the motivations to continue using Instagram stories. 48. Yıllık EMAC Konferansı’nda sunulmuş bildiri, Hamburg University, Hamburg.
  • Kisfürjesi, N., ve Hofmeister-Tóth, Á. (2023, Ocak). A phenomenological study of liquid consumption. International Marketing Trends Conference, Paris.
  • Kişi, N., (2018). Paylaşım ekonomisinin ulaşım sektörüne yansımaları: Uber örneği. Uluslararası Yönetim ve Sosyal Araştırmalar Dergisi, 5(10), 57-68.
  • Koçak, Y. ve Ulema, Ş. (2020). Paylaşım ekonomisinde yasal sorunlar ve çözüm önerileri: Airbnb örneği. Journal of Tourism and Gastronomy Studies, 8(4), 3021-3038.
  • Kozinets, R. V. (2019). Consuming technocultures: An extended JCR curation. Journal of Consumer Research, 46(3), 620-627.
  • Lamberton, C. ve Goldsmith, K. (2020). Ownership: A perennial prize or a fading goal? A curation, framework, and agenda for future research. Journal of Consumer Research, 47(2), 301-309.
  • Lee, R. L. (2011). Modernity, solidity and agency: Liquidity reconsidered. Sociology, 45(4), 650-664.
  • Lee, R. L. (2014). Travel, liquidity and order in Malaysian modernity. Asian Journal of Social Science, 41(6), 580-599.
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There are 77 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Research Articles
Authors

Fatma İşler 0000-0001-5558-5921

Hülya Bakırtaş 0000-0003-3473-0098

Publication Date January 31, 2024
Submission Date January 26, 2023
Published in Issue Year 2024 Volume: 17 Issue: 1

Cite

APA İşler, F., & Bakırtaş, H. (2024). Katı Ve Akışkan Tüketim Üzerine Bir Araştırma. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 17(1), 77-110.
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